Consumer brands and large retailers are creating data-driven infrastructure and workflows that could impact the entire ecommerce industry, according to a performance analytics firm. Online retail ...

Online CPG sales grew by over 30% for the first time in 2022, according to Coresight Research. As the consumer becomes more digital and connected, CPG companies can access a vast pool of data on ...

Given a choice, business leaders would rather make data-driven decisions about campaigns, products, and operations than rely on anecdotal customer information or intuition. This fact is giving rise to ...

MIAMI, FLORIDA / ACCESS Newswire / February 28, 2025 / Payments and Commerce Market Intelligence (PCMI) has premiered its Global E-Commerce Data Library. Currently featuring data on 35 countries ...

As the pandemic rages on, media agencies are helping clients navigate the shift to online shopping. Measurement and analytics platform Profitero said on Wednesday that it’s partnering with Dentsu, IPG ...

This sponsored content is brought to you by Melissa. Ecommerce businesses can better understand and serve their clientele when interactions are powered by clean customer data. Customer profiles that ...

While huge companies like Alibaba and Amazon are in a constant competition to dominate consumer spending, the real battle remains hidden from view. What users are exposed to is rivalry around pricing ...

Data governance is necessary in e-commerce as it ensures that decisions are based on quality data while simultaneously managing risk and upholding compliance standards. Data governance serves as the ...

Data is the lifeblood of B2B eCommerce. It flows through every stage of a seller’s operation, from production and purchasing, to transportation, storage, sales, and delivery. And that’s just the ...

For nearly two decades, ecommerce measurement followed a familiar playbook. Browser-based tracking pixels captured clicks, page views, add-to-cart events and purchases, translating digital behavior ...

The first thing in building any E-commerce app is creating the underlying database to support it. As much as possible, you should try to build your application code and business logic into your ...